Built custom online ordering website with zero commission fees for collection and delivery orders, eliminating expensive Just Eat (14-35% commission) and Deliveroo charges—saving Delicious Desserts thousands monthly whilst maintaining complete control over customer data, pricing, and brand experience through bespoke takeaway website solution.
Developed complete restaurant management system integrating online ordering with POS functionality, delivery zone mapping with dynamic pricing, automated coupon management, minimum order rules, and real-time order processing streamlining operations whilst eliminating multiple platform subscriptions and rip off commissions.
Implemented comprehensive SEO strategy combined with social media marketing campaigns, generating dramatic organic traffic increase and direct orders through owned takeaway website reducing reliance on expensive commission platforms whilst building sustainable customer acquisition channels for dessert delivery and collection business.
Delicious Desserts was trapped by high-commission food delivery platforms. Like thousands of UK takeaway businesses, they relied on Just Eat, Deliveroo, and Uber Eats to reach customers—but the costs were unsustainable.
The financial reality:
For a dessert business with modest order values, losing 14-35% per transaction was killing profitability. They needed their own 0% commission online ordering website.
We developed a custom-built online ordering platform specifically for dessert delivery and collection, eliminating all third-party commission fees.
Online Ordering Features:
We implemented intelligent delivery mapping allowing Delicious Desserts to define service areas and charge appropriately based on distance.
Delivery Management:
We built sophisticated pricing and promotion management giving Delicious Desserts complete marketing control.
Pricing and Promotions:
Rather than juggling separate systems, we integrated POS functionality directly into the online ordering platform.
POS Integration Benefits:
We implemented comprehensive SEO targeting local customers searching for dessert delivery, takeaway desserts, and sweet treats.
SEO Strategy:
Organic traffic skyrocketed, with Delicious Desserts appearing page one for multiple dessert delivery and takeaway keywords driving direct orders through their 0% commission website instead of expensive platforms.
Social Media Strategy:
What Delicious Desserts achieved:
£1,000s saved monthly – Zero commission fees keeping 100% of revenue Massive organic traffic growth – SEO driving direct website orders Own customer data – Complete marketing and loyalty control Daily payments – Instant access to funds, not 14-day platform waits Operational efficiency – Integrated POS streamlining order management Brand control – Unique ordering experience, not generic platform listings Marketing flexibility – Run promotions and coupons without platform restrictionsROI Reality: The 0% commission online ordering website typically pays for itself within 2-3 months through saved commission fees alone—after which every order generates pure profit savings.
Just Eat, Deliveroo, and Uber Eats are destroying takeaway business profit margins across the UK. Thousands of restaurants, dessert shops, and food businesses are trapped by commission platforms—but there’s an alternative.
Your own 0% commission online ordering website delivers:
Example, A takeaway business doing £10,000 monthly through Just Eat at 14% commission loses £1,400 monthly (£16,800 annually). That’s £16,800 that could stay in your business with a 0% commission website.
Whether you run a dessert shop, restaurant, takeaway, or any food business—we can build your own 0% commission online ordering website with integrated POS and delivery management.
The savings are substantial and immediate. Just Eat charges 14% standard commission (up to 35% with delivery), Deliveroo charges 25-30%, and Uber Eats charges 30-35%. For Delicious Desserts processing £10,000+ monthly through these platforms, they were losing £1,400-£3,500 every month in commission fees—that’s £16,800-£42,000 annually. With your own 0% commission online ordering website, you keep 100% of every order forever. Most businesses recoup the website development cost within 2-3 months through saved commissions alone. After that, it’s pure profit savings. We can calculate your exact potential savings based on your current monthly order volume and commission rates you’re currently paying.
Absolutely, especially with proper SEO and marketing. Delicious Desserts now ranks page one for local dessert delivery searches, driving direct orders to their 0% commission website. The key is making your website easy to find through SEO (so customers discover you organically), promoting it through social media, and incentivising direct orders with exclusive discounts you can afford because you’re not paying commissions. Many customers actually prefer ordering directly from businesses when they know it—they get better deals, and you keep their loyalty. We’ve helped dozens of UK takeaway businesses reduce platform dependency by 50-80% within 6-12 months through strategic SEO, social marketing, and customer education about direct ordering benefits.
Delivery zone mapping lets you define exactly where you deliver and charge appropriate prices based on distance. For Delicious Desserts, we created multiple delivery zones with different charges and minimum orders—close areas might have £2 delivery and £10 minimum, whilst further zones have £4 delivery and £15 minimum. The system automatically checks customer postcodes, tells them if you deliver to their area, applies correct delivery charges, and enforces minimum order rules. This prevents unprofitable long-distance deliveries, ensures fair pricing, and manages customer expectations clearly. Unlike commission platforms with fixed pricing, you control exactly where you deliver and what you charge—maximising profitability whilst providing excellent service to viable delivery areas.
Yes, many businesses run both initially whilst building direct order volume. However, the strategy should be using commission platforms for discovery whilst actively migrating customers to your 0% commission website for repeat orders. Tactics include: including promotional flyers in platform deliveries encouraging direct ordering with discount codes, remarketing to customers who’ve ordered through platforms, making your direct website prices slightly lower (you can afford to since no commission), and building email/SMS databases for direct marketing. Most successful takeaway businesses aim to reduce platform dependency to 20-30% of orders (new customer acquisition) whilst 70-80% comes through their owned website. This maximises profit margins whilst maintaining some platform visibility for discovery.
Our integrated POS solution combines online ordering, in-person orders, kitchen management, inventory, and reporting in one unified system. For Delicious Desserts, this means: online orders automatically appear in the kitchen display system, stock levels update in real-time across all channels preventing overselling, all sales data (online and in-person) reports together for accurate insights, customer database unified for marketing regardless of order method, and staff only need to learn one system. Separate systems (like using Just Eat + a different POS) create data silos, require manual reconciliation, increase error risk, and cost more in multiple subscriptions. An integrated solution streamlines operations, reduces costs, improves accuracy, and provides complete business visibility—critical for efficient takeaway and delivery operations.Retry
