Something massive has shifted in how people find businesses online. Instead of typing keywords into Google and scrolling through blue links, a growing majority are now asking AI assistants for direct recommendations. "Find me a web designer near Hitchin." "What's the best restaurant ordering system that doesn't charge commission?" "Compare WooCommerce developers in the UK." These conversations are happening millions of times a day across ChatGPT, Google's AI Overviews, Perplexity, Microsoft Copilot, and Gemini.
The critical difference? AI doesn't show a list of 10 links. It gives one answer — and either your business is in that answer, or it isn't. Traditional SEO is still essential, but it's no longer enough on its own. You need a strategy that covers both traditional search engines and AI-powered discovery. That's what AI SEO and generative engine optimisation delivers.
GEO isn't replacing SEO — it's extending it. The businesses that win will be the ones optimised for both. Here's how they differ and why you need both working together.
| Traditional SEO | AI SEO / GEO | |
|---|---|---|
| Goal | Rank in search results | Be cited in AI answers |
| Platforms | Google, Bing | ChatGPT, Perplexity, Gemini, AI Overviews |
| What Matters | Keywords & backlinks | Entity authority & factual clarity |
| Content Format | Long-form articles & pages | Structured, citable, answer-ready |
| Trust Signals | Domain authority score | E-E-A-T, citations, brand mentions |
| Result | Link on page 1 | Named in the AI's recommendation |
A comprehensive approach that combines traditional SEO foundations with the specific techniques needed to appear in AI-generated answers across every major platform.
AI systems understand brands as entities, not keywords. We build and strengthen your brand entity across the web — ensuring AI models recognise who you are, what you do, and why you're the authority in your space.
AI engines favour content that's clearly structured, factually precise, and easy to extract answers from. We rebuild your pages with FAQ formats, comparison tables, schema markup, and answer-first copy that AI tools can cite directly.
Google's AI Overviews now appear for millions of searches. We optimise your content to be featured in these AI-generated summaries — the box that appears above all other results and captures a huge share of attention.
When someone asks ChatGPT to recommend a business like yours, will it mention you? We implement strategies that increase the likelihood of your brand being cited across ChatGPT, Perplexity, Claude, and other AI assistants.
Comprehensive schema markup implementation — Organization, LocalBusiness, FAQPage, HowTo, Product, and Speakable — giving AI systems machine-readable data about your business that they can trust and reference.
AI engines pull information from multiple sources to verify facts. We build your brand's presence across trusted platforms, industry directories, review sites, and authoritative publications that AI models reference when generating answers.
We create llms.txt files and machine-readable content formats that make it easy for large language models to understand, index, and cite your business information accurately in their responses.
We monitor where and how your brand appears across AI platforms. Monthly reports show your brand mentions in ChatGPT, Google AI Overviews, Perplexity, and others — so you can see exactly how visibility is growing.
GEO is built on top of strong SEO fundamentals. Technical health, page speed, mobile optimisation, keyword strategy, and link building remain essential — AI systems still rely heavily on traditional ranking signals to determine authority.
This isn't a trend that's coming — it's already here. Google AI Mode has launched in over 200 countries. ChatGPT now receives over 5 billion visits per month, making it the 4th most visited website in the world. Over 71% of internet users are already using AI tools for search. And 60% of Google searches now end without a click because AI Overviews answer the question directly on the results page.
For UK businesses, this creates both a threat and an opportunity. The threat: your traditional organic traffic will decline as AI intercepts more searches. The opportunity: businesses that optimise for generative search now — while most competitors haven't even heard of GEO — can lock in first-mover advantage. The brands that become trusted sources for AI engines today will be extremely difficult to displace tomorrow.
And here's the really interesting part: visitors from AI search platforms convert at significantly higher rates than traditional Google traffic. These are people with clear intent asking specific questions — and when an AI tool recommends your business by name, that carries far more weight than being one link among ten.
When someone asks an AI "what's the best place to buy [your product] in the UK?", you want to be named. Product-based businesses with eCommerce websites benefit massively from structured product data, review signals, and entity authority that AI tools rely on for purchase recommendations.
"Find me a good Indian takeaway near Hitchin that does delivery" — this is exactly the kind of conversational query AI tools excel at answering. Our zero-commission takeaway websites are already structured for AI discovery, with proper schema, menu data, and location signals that generative engines can parse.
Accountants, solicitors, tradespeople, consultants — anyone who relies on local customers finding them. AI assistants are increasingly used for "who should I use for [service] in [location]?" type queries. Building your entity authority means being the business AI recommends.
If you're already doing SEO, adding generative engine optimisation is the logical next step. Your existing authority, content, and technical foundations make the transition smoother and faster. GEO amplifies the SEO investment you've already made.
We test how your brand currently appears (or doesn't) across ChatGPT, Perplexity, Google AI Overviews, and Gemini. You'll see exactly where you're invisible.
Custom strategy combining traditional SEO foundations with GEO-specific actions — entity building, content restructuring, schema implementation, and authority signals.
We execute across your website and external platforms — restructuring content, implementing schema, building citations, and strengthening your entity across the sources AI models trust.
Monthly tracking of your AI visibility across platforms, traditional rankings, and traffic metrics. You'll see exactly where you're being cited and how it's impacting enquiries.
Every package includes traditional SEO as the foundation, with AI search optimisation layered on top. No long contracts — monthly rolling with transparent reporting.
SEO + AI foundations
Full SEO + GEO strategy
Enterprise-level AI visibility
Most agencies offering AI SEO are simply repackaging their existing services with a new buzzword. We're different. We've been building AI tools, chatbots, and automation solutions for businesses alongside our web design and SEO work for years. We don't just understand AI as a marketing concept — we build with it every day. That hands-on experience with how AI systems actually work gives us a genuine edge in understanding how to optimise for them.
Combined with 14+ years of proven SEO results, 500+ websites built, and a track record that includes 312% traffic increases and 10+ page 1 rankings, you're getting AI search expertise backed by deep traditional SEO foundations — not AI buzzwords backed by nothing.
AI SEO (also called GEO — generative engine optimisation) is the process of optimising your digital presence so that AI-powered search tools cite your business in their responses. When someone asks ChatGPT, Google's AI Overviews, Perplexity, or Gemini a question related to your services, AI SEO ensures your brand is mentioned, recommended, or linked to in the answer. It combines traditional SEO foundations with new techniques specific to how large language models discover, evaluate, and reference information.
No — and any agency telling you otherwise doesn't understand the landscape. Traditional SEO remains essential. Google still drives the majority of web traffic, and AI systems themselves rely on traditional ranking signals and indexed content to determine what's authoritative. GEO is an additional layer that ensures your business is visible across both traditional and AI-powered search. The strongest strategy combines both.
AI visibility improvements typically start appearing within 3-6 months, similar to traditional SEO timelines. Some elements — like schema implementation and content restructuring — can produce faster visibility in Google AI Overviews. Building entity authority and influencing LLM responses across platforms like ChatGPT takes longer, as these systems update their knowledge bases at varying intervals. Consistent effort over time is what produces sustainable AI visibility.
We optimise for all major AI search platforms: Google AI Overviews (and Google AI Mode), ChatGPT (including SearchGPT), Perplexity, Microsoft Copilot, Gemini, and Claude. Each platform has different ways of sourcing and presenting information, so our strategy is tailored to maximise visibility across all of them rather than focusing on just one.
We use specialist AI visibility tracking tools that monitor where and how your brand appears across generative platforms. This includes tracking brand mentions in AI responses, monitoring which queries trigger AI Overviews for your target keywords, analysing citation sources that AI models reference, and measuring referral traffic from AI platforms. Monthly reports break this down clearly alongside your traditional SEO metrics.
Absolutely. In fact, small businesses may benefit disproportionately because AI search is still relatively new and less competitive than traditional search. A local restaurant or trades business that optimises for AI discovery now can establish authority before larger competitors catch on. Our packages are designed to be accessible for small businesses while still delivering meaningful results.
GEO (generative engine optimisation) and AEO (answer engine optimisation) are closely related terms used by different parts of the industry. GEO specifically focuses on being cited within AI-generated responses from tools like ChatGPT and Perplexity. AEO is broader, covering featured snippets, voice search answers, and any platform where a direct answer is provided rather than a list of links. Our service covers both — we optimise for every format where AI or search engines provide direct answers.
Start with our free AI visibility audit. We'll test how your brand currently appears across major AI platforms, identify where you're missing, and show you the specific opportunities. Call us on 0345 548 0072 or get in touch through our contact form. There's no obligation — you'll receive genuine insights about your AI search presence regardless.
