Skip to content
Conversion | WooCommerce, Shopify, custom

Checkout conversion optimisation that pays for itself

Most lost sales happen in the last two steps. We find where customers drop out of your checkout, fix the payment step, put wallets first and recover the baskets that still get abandoned.

  • Checkout audit with real session data
  • Wallets, fewer fields and faster pages
  • Abandoned basket emails set up

Tell us what you need

Two minutes. We reply the same day.

0345 548 00727 days a week

By sending this form you agree to our privacy policy. We will only use your details to reply to you.

Quick answer

How do you improve checkout conversion?

Measure where customers drop out, then fix the biggest losses first. That usually means guest checkout, fewer fields, Apple Pay and Google Pay at the top, faster pages, fewer false declines and abandoned basket emails. eCom Pro audits and fixes checkouts on WooCommerce, Shopify and custom builds.

Checkout conversion optimisation for online stores
AuditWallets firstRecovered baskets

Traffic coming in but sales not following?

Forced account creation, surprise delivery costs, slow pages and a payment step that fails on mobile are the usual culprits. Each one is fixable once you can see where people leave.

  • Drop off measured step by step
  • Declines and payment errors reviewed
  • Fixes ranked by revenue, quickest first
Get a checkout audit
Checkout conversion optimisation for online stores

What we look at and fix

Every change measured against your own numbers.

Funnel tracking

Basket to paid order tracked step by step so you see exactly where sales are lost.

Wallets first

Apple Pay and Google Pay at the top of the checkout where your provider supports them.

Fewer fields

Guest checkout, address lookup and only the questions you need.

Page speed

Checkout pages that load fast on mobile data.

Decline review

Fraud and 3D Secure settings checked so good payments are not blocked.

Basket recovery

Abandoned basket emails and payment links that bring customers back.

Built by the team behind 200+ websites

eCom Pro has built websites and checkouts since 2007. We integrate the payment provider you already use, or help you choose one. For specialist sectors we usually recommend eCom Pay.

Recent work

Gatwards of Hitchin website
Ecommerce, jewellery

Gatwards of Hitchin

The UK's oldest jeweller, trading for over 265 years, trusted eCom Pro to rebuild their ecommerce website and take high value card payments online.

  • Custom WooCommerce build
  • Custom product plugin
  • SEO campaign
View project
Prestige Keys website
Online booking, chauffeur and car hire

Prestige Keys

Prestige Keys in Luton moved from enquiries to complete online bookings with deposits, on a custom booking engine with the payment gateway built in.

  • Custom booking plugin
  • Payment gateway integration
  • National SEO campaign
View project
The Oasis, St Albans website
Restaurant, online ordering

The Oasis, St Albans

A busy Arabic restaurant in St Albans needed online ordering for takeaway. They now take 0% commission orders on their own site, with ePOS and payments on one account.

  • Online ordering system
  • Integrated ePOS
  • 0% commission on orders
View project

Everything we offer is run by the team that built your website and connected your payments, so there is one number to call and one bill. We have worked this way since 2007.

Sharfin KhanFounder of eCom Pro and High Risk Payment Gateway Specialist at eCom Pay

Checkout conversion optimisation questions

What is checkout conversion optimisation?

Finding where customers abandon the checkout and fixing it. It usually means fewer fields, guest checkout, wallets such as Apple Pay, faster pages, fewer false declines and abandoned basket emails.

Do you need access to my analytics?

Yes, read access to your analytics and your payment provider's reports, so every recommendation is based on your own numbers.

Does it work on Shopify as well as WooCommerce?

Yes. The audit works on any checkout. What we can change depends on the platform, and we tell you up front.

Is the audit free?

The first look is free. A full audit with tracking and a ranked fix list is quoted per job.

Find out where your checkout loses sales

Send us your store address. We take a first look free and reply the same day.

Call us Get started