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Conversion | WooCommerce, Shopify, custom

Checkout conversion optimisation that pays for itself

Most lost sales happen in the last two steps. We find where customers drop out of your checkout, fix the payment step, put wallets first and recover the baskets that still get abandoned.

  • Checkout audit with real session data
  • Wallets, fewer fields and faster pages
  • Abandoned basket emails set up

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Quick answer

How do you improve checkout conversion?

Measure where customers drop out, then fix the biggest losses first. That usually means guest checkout, fewer fields, Apple Pay and Google Pay at the top, faster pages, fewer false declines and abandoned basket emails. eCom Pro audits and fixes checkouts on WooCommerce, Shopify and custom builds.

Checkout conversion optimisation for online stores
AuditWallets firstRecovered baskets

Traffic coming in but sales not following?

Forced account creation, surprise delivery costs, slow pages and a payment step that fails on mobile are the usual culprits. Each one is fixable once you can see where people leave.

  • Drop off measured step by step
  • Declines and payment errors reviewed
  • Fixes ranked by revenue, quickest first
Get a checkout audit
Checkout conversion optimisation for online stores

What we look at and fix

Every change measured against your own numbers.

Funnel tracking

Basket to paid order tracked step by step so you see exactly where sales are lost.

Wallets first

Apple Pay and Google Pay at the top of the checkout where your provider supports them.

Fewer fields

Guest checkout, address lookup and only the questions you need.

Page speed

Checkout pages that load fast on mobile data.

Decline review

Fraud and 3D Secure settings checked so good payments are not blocked.

Basket recovery

Abandoned basket emails and payment links that bring customers back.

Built by the team behind 200+ websites

eCom Pro has built websites and checkouts since 2007. We integrate the payment provider you already use, or help you choose one. For specialist sectors we usually recommend eCom Pay.

Recent work

Gatwards of Hitchin website by eCom Pro
Ecommerce, jewellery

Gatwards of Hitchin

Family jeweller in Hitchin since 1760. A new WooCommerce store for rings, fine jewellery and watches, with high value card payments online and consultation booking.

  • Custom WooCommerce build
  • Custom product plugin
  • SEO campaign
Home Furniture Shop website by eCom Pro
Furniture ecommerce

Home Furniture Shop

Beds, sofas, dining and living room furniture sold online with free UK mainland delivery. Every product shows sizes, box counts and weights, with a postcode delivery checker.

  • WooCommerce store
  • Postcode delivery checker
  • Product data import
Evexia Nutrition website by eCom Pro
Supplements, Datchet

Evexia Nutrition

Independent sports supplement shop in Datchet. Shop by training goal or brand, with free click and collect from the High Street or UK delivery.

  • WooCommerce store
  • Click and collect
  • Shop by training goal

Everything we offer is run by the team that built your website and connected your payments, so there is one number to call and one bill. We have worked this way since 2007.

Sharfin KhanFounder of eCom Pro and High Risk Payment Gateway Specialist at eCom Pay

Checkout conversion optimisation questions

What is checkout conversion optimisation?

Finding where customers abandon the checkout and fixing it. It usually means fewer fields, guest checkout, wallets such as Apple Pay, faster pages, fewer false declines and abandoned basket emails.

Do you need access to my analytics?

Yes, read access to your analytics and your payment provider's reports, so every recommendation is based on your own numbers.

Does it work on Shopify as well as WooCommerce?

Yes. The audit works on any checkout. What we can change depends on the platform, and we tell you up front.

Is the audit free?

The first look is free. A full audit with tracking and a ranked fix list is quoted per job.

Find out where your checkout loses sales

Send us your store address. We take a first look free and reply the same day.

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