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Acceptable use policy

This policy sets out what we will not build or host, and the rules that apply to every website, AI tool and service we provide. It forms part of our terms of service.

Last updated 9 October 2026

What we do not build or host

  • Adult content, pornography or escort services.
  • Gambling, betting or games of chance. Skill based prize competitions that meet UK law are welcome.
  • Websites that sell or promote illegal goods or services, weapons, or counterfeit or stolen goods.
  • Websites offering loans or other interest based lending.
  • Anything that promotes hatred, violence or harm to children.

See the sectors we build for for the industries we support. If you are unsure, ask before you apply.

Rules for every website and tool

  • Do not use our services for anything unlawful, fraudulent or misleading, including fake reviews and impersonation.
  • Do not send spam, or use our email or AI tools to contact people who have not agreed to hear from you.
  • Do not upload malware or try to break the security of our servers or anyone else's.
  • Do not use content you do not have the right to use.
  • Do not use AI tools to create content that breaks this policy, or that is designed to deceive people.
  • Sell only the products and services you declared when you applied. Changing what you sell can affect your eCom Pay merchant account, so tell us first.

If the policy is broken

We may remove content, suspend a website or tool, or end the services if this policy is broken. Where we can, we will tell you first and give you the chance to put it right. We report unlawful activity to the relevant authorities.

Reporting a problem

To report a website we host that you think breaks this policy, email [email protected] with the address and what is wrong.

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